Wordpress
is friendly partner for Search Engine Optimization
Wordpress SEO Mastery
Search
Engine Optimization Tips
SEO For Wordpress Sites!
Essential SEO strategies for use with Wordpress (WP) sites. WordPress
is the de facto platform for establishing a presence online and this
guide will show you how to get the most out of your wordpress SEO
optimization. Learn best practices and a few tips and strategies you
can use to maximize your search engine friendliness
Introduction- What is
SEO?
SEO (Search Engine Optimization) is the name given to the practice of
optimizing your web content for search engine friendly results. The
process of SEO is about maximizing a website’s ‘organic’ footprint on
the major search engines. Currently, the big players in the search
engine (SE) market are Google and Yahoo!/Bing.
As a SE partner, you can advertise your site and appear prominently on
the search engine results page (SERP) or you can work with the
all-natural, no-preservatives-added SEO methods to give organic
rankings to your websites.
The process of SEO is long, time-consuming and ongoing. If you are
looking for fast results, you are probably best off being a paid
advertising partner of the search engines. Though I have listed only
Google and Yahoo!/Bing as the major search engines, there are a few
other niche search engines that are available. For the remainder of
this document and for clarity, I will refer to Google/Yahoo!/Bing as
the search engines of choice.
Why SEO?
Search Engines are evolving to better serve their customers (who happen
to be “potential customers” for you!) and what better way to do it than
by providing the most relevant results to customers’/searchers’ queries?
- More and more we see that consumers are making
informed purchasing decisions by doing comprehensive research online.
This is a vast area of information and there is a huge potential here
with regards to positioning in the SERPs.
- As a business, having an online presence is a very
cost-effective way to enhance a business relationship. It is possible
for businesses and service providers to create value for potential
customers by providing a lot of relevant information targeting
customers’ requirements.
And this is why SEO is important!
Search engines provide paginated results pages and most consumer
behavior indicates that site visits to inside of the top 3 search
results and very rarely past the top 30 results. Thus, as a business,
it is in your interest to ensure that your online presence has a strong
showing on SERPs.
Wordpress & SEO
Since being released on May of 2003, Wordpress has quickly climbed up
the internet ladder to now power about one quarter of all new websites.
Since its inception in 2003, Wordpress has grown from being known as a
“blogging” platform to being a powerful content management system (CMS).
According to Wikipedia:
WordPress is a
free and open source blogging tool and content management system (CMS)
powered by PHP and MySQL. It has many features including a plug-in
architecture and a template system. WordPress is used by over 14.7% of
Alexa Internet's "top 1 million" websites and as of August 2011 powers
22% of all new websites.WordPress is currently the most popular CMS in
use on the Internet.
In this Search Engine Optimization Tips document, you will be given a
summary of the detailed principles of the processes of Search Engine
Optimization. In particular, we will focus on how you, as a business
and service provider, using the popular Wordpress platform can do very
well to rank on the SERPs using some SEO guidelines and principles.
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