You can make money
online without having to make a single sale
The Outrageous Beauty of CPA
Dear Internet Marketer,
No matter what your skill level is right now when it comes to Internet
marketing, or selling over the internet, CPA is one way you can earn
money without actually having to sell a single thing. Yes, you did read
that correctly - you can make money online without having to make a
single sale.
How is this possible? Simple: CPA or Cost Per Action is an advertising
platform that allows companies to pay a commission when certain actions
are carried out which do not always have to be sales. While CPA is a
great way for advertisers to make sales it is also a brilliant method
to generate leads. You may ask yourself why anyone would pay to
generate a lead and this is a valid question.
What you need to understand is that it costs a company 6 times more to
find a new customer than it does to retain a customer. Likewise, a
repeat customer is apt to spend at least 30% more than a new customer.
Taking these factors into consideration, a list of highly targeted
leads will be much more profitable for a company than if they were to
simply try and sell their product as a one off.
By building a list of targeted leads, the advertiser can market to the
same people on a regular basis, already knowing that they are
responsive therefore, even if they make an initial investment in
building their list, they will generate a much greater revenue over the
lifetime of a customer from a list of laser targeted prospects than
they would by simply paying a sales commission and making a one off
sale.
The advantage CPA has over other advertising models is that it allows
companies to pay only if a customer has actually bought something or
signed up for their list. This subscription can come under the guise of
giving away free products or information, contests, surveys and much
more. The fact that they pay only per action means that advertisers can
pay a much higher commission per unit than is possible with other
advertising platforms like pay per click.
For example, where you can only expect to earn anywhere from a few
cents per click to possibly a few dollars, if you are extremely lucky
with Adwords for example, CPA commissions can easily net you anywhere
from $1 to even $150 per action, depending on the action and the
promotion. Therefore, if a single person signs up per day for an offer
you are promoting and the offer pays out $40 per action, you can make
over $1,000 per month. Compare that to trying to make the same amount
of money with PPC.
You would need, in most cases, more than 100 clicks per day to even
come close to the same figures.
Even if you consider a meager 1% conversion rate, with CPA you would
need approximately 100 visitors per day whereas PPC would need 10,000
and you still wouldn’t come close to the same earning potential. It
takes a lot more work to drive 10,000 visitors to your site on a daily
basis than it does to drive 100.
Now that you understand why CPA is such an excellent way to make money
online and why advertisers are happy to pay such high commissions,
let’s look a little closer at how CPA works and how you can make money
with it.
Learn more from this book, is only $4.45
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